Our services

Our courses and training will leave your sales team with the knowledge
and tools to take their skills to the next level.

We offer:

• courses, training, coaching and mentoring for your people

• advice on sales strategy and planning

• advice on sales staff recognition, rewards and incentives

• advice on sales staff selection

Course: Sales Fundamentals

Over 600 sales people have graduated from our introduction to the building blocks of selling. It provides fundamental sales skills and techniques for all sales people and is an excellent refresher course.

SF01 – Researching and planning your meetings

SF02 - Controlling your meetings

SF03 - Time management

SF04 - Territory planning

SF05 - Telephone sales

SF06 - Cold calling

SF07 - Retail sales

SF08 – Effective business questions

SF09 – Closing the sale

SF10 – Strategic account planning

Course: Strategic Selling

For those who have completed basic training and need to sharpen their skills for larger customers and opportunities.

SS01 - Tenders and bids

SS02 - Strategic account management

SS03 - Presentations skills


Coaching and mentoring

The most effective sales training is real life coaching in the field. As coaches we attend appointments with your sales people and give them clear feedback on how to refine their skills and presentations. We mentor your key sales people to ensure they know how to identify and act on every opportunity.

Sales coaching for managers

While many sales people are trained on how to sell, it is rare for a sales manager to be coached on how to build and lead their team. We have worked with many of our clients’ sales managers, to help them to:

• embed the right sales approach

• run effective sales meetings

• conduct performance reviews

• coach their team members

• develop account plans

• develop territory plans


Money is important to sales people, but for many it is not the prime motivator. Often simple measures that recognise efforts and give pride in results can really drive performance.

Let us review your processes to see what is working well and what might help you get the best results.

Staff selection

Having the right people to represent your company is absolutely crucial. If you are looking to start a team or expand a current one we'll help you find the right people for your business and culture.

Sales administration

Whether your organisation requires help creating a structure, or setting up broader cultural changes, we can help you with things like:

• weekly or monthly reports

• pipeline and sales funnel reports

• account plans

• trend analysis on customers or products

• identifying opportunities in your market

Implement simple ways to get the information you need, without straining your team.

Sales planning

You want your team in front of customers, but also to be able to prioritise their time based on customer size, value, location etc. We help you plan your territory to ensure that your sales people use their time most effectively to cover your customer base.

We can also assist you to plan and prepare tender responses and bids to improve your chances of winning business.



“Straight Ahead Sales has been instrumental in managing our key customer. Their practical yet strategic sales approach has delivered real bottom line results and greatly improved the professionalism of our sales team."

Rodney – AEP Networks Sales Director, Australia & New Zealand

• • •

"Simon has worked with our senior business writers to re-engineer their planning and business development processes. We see Simon as a valuable resource who has made a difference to our business."

Mark O’Donoghue – Managing Director, Finlease

Let's chat
Sales diagram: plan, connect, control, identify, recommmend, close
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